Joining me in this week’s episode is Luis Harringhton, an expert in data leadership with extensive experience in building scalable and adaptable data environments. In this episode, Luis discusses the importance of establishing strong data foundations and the significant costs of poor data strategies. He emphasises the critical role of change manage…

Joining me in this weeks episode is Shehan, a seasoned data leader with extensive experience in guiding organisations through data-driven transformations. In this episode, Shehan discusses the critical importance of proving the value of data initiatives within organizations. He reflects on his career journey in data leadership, sharing insights on …

On this weeks episode, I was joined by Ben Pattison, an experienced executive data leader with a diverse career spanning multiple industries, including financial services, manufacturing, transportation, and, most recently, the travel sector. With extensive expertise in data strategy, analytics, and governance, Ben has a proven track record of drivi…

On this epsiode of the Lead with Data podcast, I had the pleasure of sitting down with Zak Khan, Director of AI and Data, to explore what it really means for AI to drive business value. Zak brings a wealth of experience as a senior data leader, having worked across industries to help organisations harness the power of AI and data to solve complex c…

Lead with Data Podcast – Season 4 - Episode 22 – “The Evolving Data Scientist in an AI-Driven World” A question that comes up often is whether the role of a Data Scientist is changing or disappearing in the age of AI. To unpack this, I’m excited to welcome Dr. Maruf Hossain, one of the Global Top 100 Innovators in Data and Analytics 2024. As a pion…

In this episode of the Lead with Data podcast, I’m joined by Amit Agarwala to discuss the key topic of data migration, with a focus on governance and transformation. As more businesses shift to cloud environments, moving data between systems becomes increasingly complex. Amit is an experienced leader who brings a wealth of experience across a range…

On this episode, I was delighted to sit down with Nagender Chetti from Suncorp to unpack his remarkable career journey and gain insights into the strategies that have driven his success. With over 20 years of expertise in the Insurance, Financial Services, and Technology sectors, Nagender has made significant contributions to Suncorp over the past …

On this episode, I am excited to share a fireside discussion on Data Security. It’s quite scary when you realise how the amount of data available on us is making it easier for cybercriminals, which only highlights why this role will become more prominent. As data security becomes a crucial priority for organisations, we’re seeing the rise of dedica…

In this episode, our conversation dives into the role of Business Intelligence (BI) in driving strategic value within organisations. We explore how to align BI with broader business goals, the essential roles for building a high-performing BI team, and the importance of balancing technical expertise with business insight. Our guest shares insights …

Ever wondered what it really takes to deliver a large-scale data transformation? I had the privilege of sitting down with Bryn Goodey (Head of APAC Data Delivery for SEEK), who led the data transformation as part SEEK's Unification Program—a massive initiative that consolidated all of SEEK's online product and corporate systems for eight countries …

Highly recommend listening to this episode of the Lead with Data Podcast where we have a fantastic discussion on the successes and challenges of leadership. Join me as I sit down with Simon Herbert – Group GM of Data & Insights at Ramsay Health Care, a seasoned leader with a diverse background spanning multiple industries. Simon has held leadership…

If you've ever wondered what analytics looks like within the industrial manufacturing sector, don't miss this episode. We're joined by Stephen Jarvis an experienced leader with extensive expertise in digital transformation and data science. Stephen has held significant roles in various well-known organisations, where he has led innovative global da…

We're delighted to bring you another engaging discussion with @Antony Ugoni. Antony is a seasoned Data Science Leader who has had a diverse career, starting as a biostatistician, then transitioning to lecturing, and ultimately establishing himself as a respected data leader. In this episode, our focus is on how, as a leader in data science or advan…

Super excited to have been able to get some time with Craig Rowlands – GM of Data – Australian Unity to share his experience and talk through a range of topics. Craig has led large data transformation strategies with some of the largest organisations both here and overseas. One of my curiosities is once you get into leadership, how do you continue …

Join us for an insightful and candid discussion with Arjun Shankar, a seasoned data professional and leader. Arjun has a diverse background, having worked in a variety of roles across different data functions, and has implemented numerous cloud data platforms. In our conversation, Arjun shares his experiences and provides practical approaches for t…

A great discussion with Jeremiah Mannings, founder of Futuregrip AI, a data consultancy established to provide advisory and strategic support for introducing AI initiatives and incorporating AI into existing data strategies. Our conversation centres around a recent keynote that Jeremiah presented, but here we unpack the topic in more detail: The ke…

We’re really excited to have had Christian Biggs join us on the podcast to talk about the importance of preparing for the emergence and adoption of AI, especially with GEN AI in the picture. Christian is a seasoned data leader with years of consultancy experience and a track record of driving innovation and leveraging cutting-edge technologies to e…

Welcome to another episode of the Lead with Data podcast. Today, we're joined by Antony Perera, a seasoned Chief Data Officer with a wealth of experience across a diverse range of organisations. Antony has worked in various industries, including health, telecommunications, and more recently, the education sector. Our topic of discussion today is cl…

In this episode, we had the privilege of talking with Bhavisha Sharma, a seasoned Data Strategy and Transformation Specialist. With a robust background in implementing data transformation strategies across various sectors such as financial services, insurance, government, healthcare, and retail. Bhavisha is well-equipped to share useful insights ga…

Join us as we delve into the topic of driving value through real-time analytics with Andre Easom, a seasoned Data Science Leader. With an academic background in research & statistics, Andre has dedicated the past decade to working with a well known organisation, playing a pivotal role in enhancing customer experience using data science to solve int…

Join us as we sit down with seasoned data leader Fred Herselman who has spearheaded transformative initiatives for well-known global organisations. With a focus on robust governance and risk management, Fred has driven tangible results by leveraging AI to unlock new revenue streams and deepen customer connections. As an executive, Fred is committed…

In our most recent episode, we had the privilege of sitting down with Guy Inbar, Group Product Manager at Littlepay. With over two decades of experience in product management, innovation, and strategic leadership, Guy Inbar is a seasoned professional known for his dynamic approach to driving growth and spearheading transformative initiatives across…

Join us as we sit down with Chris Doyle, a seasoned Data Strategist, to explore the intricacies of implementing an effective data strategy. With over two decades of experience collaborating with prominent organisations, Chris brings invaluable insights into driving and delivering data strategies. Having worked across various industries such as tech…

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…

Our guest on this episode is Alex Russo, Program Manager of Data and Analytics at Chisholm Institute, one of Victoria's largest TAFEs, serving over 35,000 students. With a rich history across various roles at IBM, Alex brings extensive experience in spearheading technology and data projects across diverse domains. As the Program Manager of Data and…

Angela Anthony shares her journey into leadership, drawing on over three decades of experience as an inspiring female leader in technology. She is currently the Executive General Manager of IT & Digital at DuluxGroup, Angela's career includes leadership roles at major corporations in Australia and across Asia. She provides invaluable insights into …

In our latest episode, we delve into the importance of Data Storytelling with our esteemed guest, Ivan Dennis. With over two decades of expertise in business intelligence and analytics, Ivan thrives on the challenge of transforming raw data into actionable insights that drive growth and innovation. Ivan is currently the Head of BI and Analytics at …

Joining us today is Nate Carpenter, the Director of Empathic Data Insights. His consultancy is dedicated to enabling technology to create transformative solutions that empower individuals, break barriers, and amplify the voices of those whose experiences shape our world. Our discussion today dives into a topic we're passionate about raising awarene…

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…

Ben Kuppe is the Director of Business Intelligence at Monash Health, one of Victoria's largest health services providers. With a decade of dedication to Monash Health, Ben shares his journey and the evolution of a thriving Business Intelligence function. We delve into the challenges, setbacks, and invaluable lessons that shaped this capability. We …

On this episode I talk to Rafael Mello who is the Data and Analytics Manager at Mindset Health who are a start up heath tech organisation. Rafael and I talk about what data and analytics looks like within a start up environment, how to set up a data function and his career journey to date.By Rina Gami

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…

My guest on the show today is Revital Rosenburg, Revi is currently the CDO of the Murdoch children's research institute. Having worked across a few different organisations across the medical and health sector, it’s really apparent how passionate she is about making data accessible in this sector. We talk about the benefits, how it could be made ava…

Tanya Graham, who is the Executive General Manager of Strategic Programs at Healthscope. With a diverse career spanning across various industries, Tanya brings a fresh perspective and a wealth of opportunities for new ideas and technologies to the organisations she has collaborated with. Tanya joined Healthscope at the onset of the COVID-19 pandemi…

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…

David Rankin is currently the Director of Clinical Governance and Informatics at Cabrini Health. He is a highly accomplished Specialist Medical Practitioner with an impressive track record spanning over 30 years. Throughout his career, he has held numerous senior leadership positions in health service delivery and policy, demonstrating his extensiv…

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …

Wendy Chapman is the Director of Informatics at Melbourne University. She has a PhD in Medical Informatics from the University of Utah. Specialising in natural language processing (NLP), her research primarily revolves around the extraction of information from clinical reports. Wendy's contributions to the field extend beyond her individual researc…

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…

Our guest on the show is Emily Ryder - Chief Analytics Officer for St John of God Health care. Emily is a highly experienced executive who possesses a wealth of knowledge in the health and private health insurance industries. She is also a Board chair for an NFP specialising in family violence housing and support services. Emily's has a proven back…

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft …

This case study is about an underdog website. A new company, launching into a competitive niche and winning some of those most difficult keywords. Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on: Thorough, well-crafted content Superior UI/UX designs Scalable link building CRO techniques These are the core tenants …

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building a…

I had an amazing conversation with Ash Read this week on the show. For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems. Since 2020, Ash has been building a niche blog empire. Starting with Liv…

Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr. Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google? Key Links: Mentioned SEO brief template Read this in article format. Become a How the F*ck member & unlock 30+ SEO case studies.

Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left…